# External Incomes

### ADVERTISING

We identify 3 types of advertising that can be applied to our games:

* **Video advertising:** Content that Free to Play players will see at certain times during the game. It usually appears in mobile games or YouTube.
* **Non-invasive advertising:** In-game advertising, like posters or banners that do not interrupt the gameplay or the gaming experience. Due to the fact that we are developing sport games, the advertising is already in line with its nature.
* **Sponsors in Events:** Sponsorship agreements with companies already present in the 2 previous types in Tournaments or Leagues.

                               

![Non-invasive advertising](https://lh3.googleusercontent.com/ll5DcVKfMp_nHbhsih1ZDVzQfsjk3hai_U5ure4Q4msNgNKWYziVCRj0MXQ19ME1QWOq6pYRgO67XXDtjUgJ24PXAeELeC--tKIbe65NpK6mWVIrP-yhogdNlxcnDpEJDUP5Ovm0)

**Depending on the game mode, the player will be exposed to different types of advertising:**

* F2P
  * Video advertising
  * Non-invasive advertising
  * Sponsors in Events
* Other game modes
  * Non-invasive advertising
  * Sponsors in Events

### OTHER ADVERTISING INCOMES

There are 2 other useful incomes streams that allows to create value for our players and the company:

* **NFT Branding:** Creation of NFT SKINS, like boots, kits and balls that players will use in the game, with endless possibilities.
* **Affiliation:** In our games section, players will be able to access special offers through specific codes or other types of advantages.

### **DEVELOPMENT STAGES AND OBJECTIVES**

<table data-header-hidden><thead><tr><th width="268.04866586990613">Fase</th><th width="268.6396700183666">Situación</th><th>Flujos de dinero</th></tr></thead><tbody><tr><td><strong>Phase</strong></td><td><strong>Situation</strong></td><td><strong>Cash flows</strong></td></tr><tr><td><strong>1) Grow together</strong></td><td>Maintain the company at subsistence levels</td><td>Advertising and commission income</td></tr><tr><td><strong>2) Achieve balance</strong></td><td>Reach the sufficient amount of advertising, sono further player commissions are needed</td><td>Advertising incomes only</td></tr><tr><td><strong>3) WIN-WIN</strong></td><td>With so many players, the company is a leader and becomes in a very attractive as a focus for advertising</td><td>Advertising incomes are split between the company and the players</td></tr></tbody></table>


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