# Business Model Our business model is simple and clear. In most games there is a conflict of interest because the money comes from the players. In this way, the company and the players compete for the same money. Our project comes to change this situation forever. **We need to place advertising in the game to generate revenues and not depend on the money of the players**. In this way we will break the "pyramidal plan" and the permanent entry of new players will not be needed to be able to pay to the current ones. {% hint style="info" %} We know that advertising can be annoying for the player. Therefore, we have thought of the best way to do it, and it is through "non-invasive advertising". Our games and their themes allow us to include advertising in the games practically without you noticing. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://sonsoccer.gitbook.io/whitepaper-son-soccer/son-soccer-en-1/sonergy-games/business-model.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.